MAY 1, 2015

SAN FRANCISCO, CA

#500DISTRO

 

A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.

WANNA CRAZY GROW YOUR STARTUP?

Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Friday, May 1, 2015, in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!


QUESTIONS? BAD JOKES?
Contact Cristina [at] 500 [dot] co

 

TOPICS COVERED INCLUDE:

Growth Experiments ● Mad Analytics  Search Engine Optimization

E-mail Marketing  Monetizing Mobile  The B2B Playbook 

Social Media Marketing  Conversion Optimization  Content Marketing

Referral Marketing  Customer Onboarding ● International Growth

+ More

OUR MAD SCIENTISTS INCLUDE:

Josh_Elman 200x200

Josh Elman

Partner,
Greylock Partners

Tracy Dinunzio

Tracy Dinunzio

Founder & CEO,
Tradesy

brian 200x200

Brian Balfour

VP of Growth,
HubSpot

Andrew Johns-1

Andrew Johns

Director of Growth & Revenue,
Wealthfront

Tina Sharkey

Tina Sharkey

CEO,
SherpaFoundry

Matthew Epstein

Matt Epstein

VP of Marketing,
Zenefits

Dave 200x200

Dave McClure

Founding Partner & Chief Troublemaker,
500 Startups

anneke jong headshot copy 200x200

Anneke Jong

VP of Marketing,
Reserve

sean 200x200

Sean Ellis

Founder & CEO,
Qualaroo

girl

Michelle Lam

Co-Founder & CEO,
True&Co.

Peep Laja

Peep Laja

Founder,
ConversionXL

Alex Austin 200

Alex Austin

CEO,
Branch Metrics

Asha Sharma by Jasmine Nicole Photo-200x200

Asha Sharma

Chief Operating Officer,
Porch

james 200x200

James Currier

Growth Advisor @ PayPal, Co-Founder @ Ooga Labs

Sander Daniels 200

Sander Daniels

Co-Founder,
Thumbtack

Adelyn Zhou

Adelyn Zhou

Head of Acquisition Marketing,
Nextdoor

Jonathan Hsu

Jonathan Hsu

Head of Data Science,
The Social + Capital Partnership

Julie Zhou

Julie Zhou

Lead Product Manager, Growth,
Yik Yak

Andrei Marinescu

Andrei Marinescu

Distribution Hacker-in-Residence,
500 Startups

Massimo Chieruzzi

Massimo Chieruzzi

CEO,
AdEspresso

Tammy Camp

Tammy Camp

Distribution Hacker-in-Residence,
500 Startups

Mathew 200x200

Mathew Johnson

Distribution Hacker-In-Residence,
500 Startups

Pedro Sorrentino 200

Pedro Sorrentino

Ecosystem & Community Dev. Manager,
SendGrid

Dennis Goedegebuure 200

Dennis Goedegebuure

VP Growth & SEO,
Fanatics, Inc.

Susan Su

Susan Su

Distro Hacker-in-Residence,
500 Startups

Juan Martitegui 200

Juan Martitegui

Founder,
Mindvalley Hispano

Diana Smith

Diana Smith

Director of Marketing,
Segment

Matt Ellsworth

Matt Ellsworth

Distribution Content Hacker,
500 Startups

Jim Scheinman 200

Jim Scheinman

Founding Partner & Resident Growth Hacker,
Maven Ventures

ChristineTsai-200x200

Christine Tsai

Founding Partner,
500 Startups

Jamie Quint

Jamie Quint

Co-Founder & CEO,
Interstate Analytics

Dominic Coryell

Dominic Coryell

Distribution Hacker-in-Residence,
500 Startups

Michael Wohlschlaeger 200

Michael Wohlschlaeger

Co-Founder & CEO,
Ahalogy

Brian & Craig 200

Brian Janosch & Craig Cannon

Creative Director & Product Director,
Cultivated Wit

AGENDA

Want One-On-One Help? Scroll Down For Startup Office Hours

TimeSessionSpeaker
8:00 am - 9:00 amBadges, Bagels & Caffeine
9:00 am - 9:15 amWelcome To The #500Distro LabDave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 amLaunching A Rocket Off Someone Else’s Back: How To Build On Other Platforms
Josh Elman, Partner, Greylock Partners
9:45 am - 10:10 amRhythm Is A Hacker: The Advantages & Challenges Of High-Tempo TestingSean Ellis, Founder & CEO, Qualaroo
10:10 am -10:35 amWARNING: You're Screwing Up Your A/B Tests—Here's The FixPeep Laja, Founder, ConversionXL
10:35 am -10:55 amMore Caffeine & Networking
10:55 am -11:20 amPeer Review Playbook: How To Hire & Train NextGen CMOs (Looking At You, Statisticians & Scientists)Andrew Johns, Director of Growth & Revenue, Wealthfront
11:20 am -11:40 amGo-Go-Gadget Growth: How To Be Your Own CMOTracy Dinunzio, Founder & CEO, Tradesy
11:40 am - 12:15 pmCalling All Fun(d) Seekers: The Catalytic Pitch Competition!Mathew Johnson, 500 DistroFund Partner, 500 Startups;
JURY: James Currier, Co-Founder, Ooga Labs; Josh Elman, Partner, Greylock Partners; Tina Sharkey, CEO, SherpaFoundry
12:15 pm -1:30 pmLunch, Munch & Mingle
1:30 pm - 3:10 pmTRACK 1: PRODUCT > Optimizing Growth (Imperial Ballroom) | Moderator: Dave McClure, Founding Partner, 500 Startups
1:30 pm - 1:50 pmScience Meets Art: How To Build A Consumer Unicorn Hyper-Growth CompanyJim Scheinman, Founding Partner & Resident Growth Hacker, Maven Ventures
1:50 pm - 2:10 pmUnder The Microscope: How True&Co. Thinks About Product/Market Fit, Funnel Optimization & MoreMichelle Lam, CEO, True&Co.
2:10 pm - 2:30 pmThe Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product Ideas Without Wasting Time & ResourcesDominic Coryell, Distribution Hacker-In-Residence, 500 Startups
2:30 pm - 2:50 pmThe Marketplace Case Study: How Small, Product-Driven Moves Can Make A BIG Difference In A Crowded SpaceAnneke Jong, VP of Marketing, Reserve
2:50 pm - 3:10 pmSharing Lab Notes: 10 Proven Hack-tics To Optimize Your InvitationsAdelyn Zhou, Head of Acquisition Marketing, Nextdoor
3:10 pm - 3:30 pmStretch & Networking
3:30 pm - 4:50 pmTRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom) | Moderator: Dave McClure, Founding Partner, 500 Startups
3:30 pm - 3:50 pmMeasuring For Growth: Understanding Your Data & Next StepsJonathan Hsu, Head of Data Science, The Social + Capital Partnership
3:50 pm - 4:10 pmMobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C AppsAlex Austin, CEO, Branch Metrics
4:10 pm - 4:30 pmMeasuring For B2B Engagement: How To Collect & Track Data Across Web & Mobile DevicesDiana Smith, Director of Marketing, Segment
4:30 pm - 4:50 pmMeasuring for Revenue AttributionJamie Quint, Co-Founder, Interstate Analytics
1:30 pm - 3:10 pmTRACK 2: MARKETING, OPS & PR > Strategies & Tactics (Sakura Room) | Moderator: Christine Tsai, Founding Partner, 500 Startups
1:30 pm - 1:50 pmPay-Per-Click Checklist: 20+ Campaigns Every Startup Should Run Before LaunchingJuan Martitegui, Founder, MindValley Hispano
1:50 pm - 2:10 pmThe Facebook Funnel: How To Turn Leads Into Customers Into Raving Fan(atic)sMassimo Chieruzzi, CEO, AdEspresso
2:10 pm - 2:30 pmVisual Virology 101: How To Win the Hearts & Pins of Instagram & Pinterest Followers Michael Wohlschlaeger, Co-Founder & CEO, Ahalogy
2:30 pm - 2:50 pmEmail Strategy For Starters: When, How & Why You Should Email Your Customers (Or Not)Pedro Sorrentino, Ecosystem & Community Development Manager, SendGrid
2:50 pm - 3:10 pmContent Into Gold: Growth Alchemy Through Email Content MarketingSusan Su, Distribution Hacker-In-Residence, 500 Startups
3:10 pm - 3:30 pmStretch & Networking
3:30 pm - 4:50 pmTRACK 2: MARKETING, OPS & PR > Building Brand & Partnerships (Sakura Room) | Moderator: Christine Tsai, Founding Partner, 500 Startups
3:30 pm - 3:50 pmThe Big Reveal: The Correlation Between Revenue Models & Online Marketing Success
Sander Daniels, Co-Founder, Thumbtack
3:50 pm - 4:10 pmThe PR Primer: Startup Storytelling 101Asha Sharma, Chief Operating Officer, Porch
4:10 pm - 4:30 pmCulture as Catalyst: New School Notes For PR Power PlaysDennis Goedegebuure, VP of Growth & SEO, Fanatics, Inc.
4:30 pm - 4:50 pmAtomic Bonding: How To Seek (& Keep) Profitable PartnershipsJulie Zhou, Lead Product Manager, Growth, Yik Yak
4:50 pm - 5:10 pmFun With Fermentation: Brewski Break
5:10 pm - 5:40 pmFrom $0 to $21M ARR: Our 5 Biggest Marketing F***Ups (& What You Can Learn From Them)Matt Epstein, VP of Marketing, Zenefits
5:40 pm - 6:10 pmGrowth Is Good, But Retention Is 4+EverBrian Balfour, VP of Growth, HubSpot
6:10 pm - 6:30 pmThe Helium Hook-Up: Comedy Hack Day Demos, Presented by Cultivated WitCultivated Wit
6:30 pm - 7:30 pmLate-Day Lab Mixer

OFFICE HOURS > Get Advice from 500’s Distribution Team

[ These are drop-in office hours — no sign up necessary. ]

TimeOn-Duty Growth ExpertOn-Duty Growth Expert
1:30 - 2:30 PM
Osaka Room
ANDREI MARINESCU
  • CRO
  • Paid Acquisition (SEM, FB, display, mobile)
  • Engagement/Retention
  • Analytics
TAMMY CAMP
  • Analytics
  • Email Automation
  • Paid Acquisition
  • Instagram Marketing
2:30 - 3:30 PM
Osaka Room
MATT ELLSWORTH
  • Sales
  • Web Scraping
  • Outsourcing
MATHEW JOHNSON
  • Analytics
  • Positioning
  • Pricing
  • Customer Development
3:30 - 4:30 PM
Osaka Room
SUSAN SU
  • Inbound/Content
  • Email Marketing
 
DOMINIC CORYELL
  • Smoke Tests & Validations
  • Referral Marketing & Virality
  • Facebook Acquisition
  • Email Marketing
  • Experimentation Frameworks

BONUS! CATALYTIC PITCH COMPETITION:

Pitch Competition

DOUBLE-RAINBOW BONUS! HELIUM HOOK-UP:

Cultivated-Wit-5

VENUE

Friday, May 1, 2015 | 9:00 AM to 7:30 PM | San Francisco, CA

Friday, May 1, 2015 | 9:00 AM to 7:30 PM | San Francisco, CA

HOTEL KABUKI
1625 Post St., San Francisco, CA 94115
Hotel Phone: (415) 922-3200

 

RECOMMENDED PARKING

Japan Center Garage

1610 Geary Blvd., San Francisco, CA 94115

NOTE: Japan Center Garage has direct elevator access to Hotel Kabuki.

EVENT PARTNERS
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PLATINUM ANNUAL PARTNERS
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GOLD ANNUAL PARTNERS
SILVER ANNUAL PARTNERS
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