AUGUST 7, 2014




A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.


Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Aug. 7th in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!



Growth Experiments ● Mad Analytics  Search Engine Optimization

E-mail Marketing  Monetizing Mobile  The B2B Playbook 

Social Media Marketing  Conversion Optimization  Content Marketing

Referral Marketing  Customer Onboarding ● International Growth

+ More


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Brian Balfour

VP Growth, HubSpot

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Gustaf Alströmer

Growth Product Manager, Airbnb

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Josh Elman

Partner, Greylock Partners

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Aliisa Hodges

Growth Manager, Mixpanel

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Rand Fishkin

Wizard, Moz

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Elliot Shmukler

VP of Product & Growth, Wealthfront

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Tiffany daSilva

Head of Conversion Rate Optimization, Shopify

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Dave McClure

Founding Partner, 500 Startups

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Ryan Fujiu

Product Lead of User Growth, Lyft

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Holly Liu

Co-founder and Chief of Staff, Kabam

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John Egan

Growth Team Engineer, Pinterest

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Ivan Kirigin

CEO, Yesgraph

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Jean-Denis Greze

Engineering Lead, Growth & Engagement, Dropbox

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Hiten Shah

Co-Founder, KISSmetrics and Crazy Egg

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Rebecca Rosenfelt

Growth Product Manager, Airbnb

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James Currier

Growth Advisor @ PayPal, Co-Founder @ Ooga Labs

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Jeremy Smith

Sr. Product Marketing Manager, Yammer

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Sean Ellis

Founder & CEO, Qualaroo

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Neil Patel

Co-Founder, KISSmetrics and Crazy Egg

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Aihui Ong

Founder & CEO, Love With Food

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Mike Greenfield

Co-Founder/CEO, Laserlike

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Adam Lovallo

Co-Founder, &

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Samuel Hulick

User Onboarding Expert, User Onboarding

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Matthew Berman

Distribution Hacker-In-Residence, 500Startups


Micah Adler

Founder and CEO, fiksu

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Alex Debelov

Co-founder and CEO, Virool

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Mathew Johnson

Distribution Hacker-In-Residence, 500 Startups


Christine Tsai

Managing Partner, 500 Startups

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Sean Percival

Venture Partner, 500 Startups

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Tim Chae

Entrepreneur In Residence, 500 Startups


Christen O’Brien

Managing Partner, 500 Startups

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Andrew Skotzko

Distribution Hacker-In-Residence, 500Startups

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Justin Mares

Distribution Hacker-In-Residence, 500 Startups


Want One-On-One Help? Scroll Down For Startup Office Hours

8:00 am - 9:00 amBadges, Bagels & Caffeine
9:00 am - 9:15 amWelcome to the #500Distro LabDave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 amDo You Speak Growth? Examining the Language Behind What Users Want

James Currier, Co-Founder @ Ooga Labs & Growth Advisor, PayPal
9:45 am - 10:15 amThe Scientific Method: How to Design & Track Viral Growth Experiments

Brian Balfour, VP Growth, HubSpot
10:15 am -10:35 amShake, Mix, Stir, KABAM! How One Startup Grew from $0 to $360MM in 4 YearsHolly Liu, Co-Founder & Chief of Staff, Kabam
10:35 am -10:55 amMore Caffeine & Networking
10:55 am -11:20 amPeer Review: How to Turn Product Feedback into Growth StrategySean Ellis, Founder & CEO, Qualaroo
11:20 am -11:40 amDissecting UX: Funnel Fixes & Other CRO Tips for Growth That PaysNeil Patel, Co-Founder, KISSmetrics & Crazy Egg
11:40 am - 12:10 pmCracking the SEO Code: Tricks & Tactics To Magnify Search VisibilityRand Fishkin, Wizard, Moz
12:10 pm -1:15 pmLunch, Munch & Mingle
1:15 pm - 2:55 pmTRACK 1: PRODUCT > Optimizing Growth & Retention (Imperial Ballroom — Moderator: Dave McClure)
1:15 pm - 1:35 pmUnder the Microscope: How Airbnb Thinks About Product/Market Fit, Team & MoreGustaf Alströmer, Growth Product Manager, Airbnb
1:35 pm - 1:55 pmMix It Up: How to Leverage Product to Discover New Growth ChannelsRyan Fujiu, Product Lead of User Growth, Lyft
1:55 pm - 2:15 pmMind Over Matter: Tactics for Testing Assumptions & Increasing ConversionTiffany daSilva, Head of CRO, Shopify
2:15 pm - 2:35 pmThe Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org ChartAihui Ong, Founder & CEO, Love With Food
2:35 pm - 2:55 pmDesigning a Killer First-Run Experience: Exploring the Pros & Cons of Wizards, Guided Tours & More Samuel Hulick, Onboarding Expert,
2:55 pm - 3:15 pmStretch & Networking
3:15 pm - 4:35 pmTRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom — Moderator: Dave McClure)
3:15 pm - 3:35 pmMeasuring for Impact: Knowing When, What & How to A/B TestMike Greenfield, Co-Founder & CEO, Laserlike
3:35 pm - 3:55 pmMeasuring for SaaS Monetization: Choosing Metrics, Running Experiments & Deciding When To ChargeJean-Denis Greze, Engineering Lead, Growth & Engagement, Dropbox
3:55 pm - 4:15 pmMeasuring for Engagement: Understanding User Gains, Losses & Levels of InteractionJohn Egan, Growth Team Engineer, Pinterest
4:15 pm - 4:35 pmMeasuring on Mobile: Making the Most of the Signup Funnel & Other Analytic Hot SpotsAliisa Hodges, Growth Manager, Mixpanel
1:15 pm - 2:55 pmTRACK 2: MARKETING > Social, Mobile, Global (Sakura Room — Moderator: Christine Tsai)
1:15 pm - 1:35 pmConverting with Facebook: How to Optimize Ads, Target Audiences & Boost Your ROIMatthew Berman, Distribution Hacker-In Residence, 500 Startups
1:35 pm - 1:55 pmBrand Building with Twitter: Generating Leads, Mastering Metrics & Tracking EngagementMathew Johnson, Distribution Hacker-In-Residence, 500 Startups
1:55 pm - 2:15 pmVideo Virology 101: How to Produce, Test & Distribute Content that ConnectsAlex Debelov, Founder & CEO, Virool
2:15 pm - 2:35 pmMobile-izing the Masses: App Acquisition Strategy, Attribution & Performance OptimizationMicah Adler, Founder & CEO, Fiksu
2:35 pm - 2:55 pmGoing for Global: 5 Guerrilla Tactics When the Slick Stuff FailsRebecca Rosenfelt, Growth Product Manager, Airbnb
2:55 pm - 3:15 pmStretch & Networking
3:15 pm - 4:35 pmTRACK 2: MARKETING > Strategies & Tactics (Sakura Room — Moderator: Christine Tsai)
3:15 pm - 3:35 pmMaking Business Go BOOM: The 5 W's of B2B Content MarketingHiten Shah, Co-Founder, KISSmetrics & Crazy Egg
3:35 pm - 3:55 pmCatalyzing with Content: What B2Cs Should Be Doing in the First 6 Months Adam Lovallo, Co-Founder, &
3:55 pm - 4:15 pmHeating Up the Open Rate: New School Rules for Email MarketingJeremy Smith, Sr. Product Marketing Manager, Yammer
4:15 pm - 4:35 pmSharing Lab Notes: 27 Referral Program Hack-tics in 20 MinutesIvan Kirigin, CEO, Yesgraph
4:35 pm - 5:00 pmFun With Fermentation: Brewski Break, Hosted by SoftLayer
5:00 pm - 5:30 pmThe Only Metric That MattersJosh Elman, Partner, Greylock Partners
5:30 pm - 6:00 pmThe Billion Dollar QuestionElliot Shmukler, VP of Product & Growth, Wealthfront
6:00 pm - 7:00 pmLate-Day Lab Mixer

STARTUP OFFICE HOURS > Get Advice from 500′s Distribution Team

[ These are drop-in office hours — no sign up necessary. ]

On-Duty Growth Expert
On-Duty Growth Expert
1:15 - 2:15 PM
Osaka Room
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Content Marketing
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook, Google)
2:15 - 3:15 PM
Osaka Room
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Content Marketing
  • Organic Acquisition/Optimization (Facebook)
3:15 - 4:15 PM
Osaka Room
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Analytics
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Content Marketing


Thursday, August 7, 2014 | 8:00 AM to 7:00 PM | San Francisco, CA

Thursday, August 7, 2014 | 8:00 AM to 7:00 PM | San Francisco, CA


1625 Post St., San Francisco, CA 94115

Hotel Phone: (415) 922-3200



Japan Center Garage

1610 Geary Blvd., San Francisco, CA 94115

NOTE: Japan Center Garage has direct elevator access to Hotel Kabuki



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