November 4, 2016





A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.


Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Friday, Nov 4, 2016, in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!

Contact Cristina [at] 500 [dot] co



Growth Experiments ● Mad Analytics  Search Engine Optimization

E-mail Marketing  Monetizing Mobile  The B2B Playbook 

Social Media Marketing  Conversion Optimization  Content Marketing

Referral Marketing  Customer Onboarding ● International Growth

+ More


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Nir Eyal

Author, "Hooked: How to Build Habit-Forming Products"


Jascha Kaykas-Wolff

Chief Marketing Officer, Mozilla


Brittany Murlas

Chief Marketing Officer

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Brian Balfour


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Dave McClure

Founding Partner & Chief Troublemaker,
500 Startups

Andrei Marinescu

Andrei Marinescu

Distribution Hacker-in-Residence,
500 Startups

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James Currier

Managing Partner,
NFX Guild

Tammy Camp

Tammy Camp

Distribution Hacker-in-Residence,
500 Startups


Christine Tsai

Founding Partner,
500 Startups

Susan Su

Susan Su

Distro Hacker-in-Residence,
500 Startups

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Mathew Johnson

Distribution Hacker-In-Residence,
500 Startups

Matt Ellsworth

Matt Ellsworth

Distribution Content Hacker,
500 Startups


2016 Agenda will be announced soon

8:00 am - 9:00 amBadges, Bagels & Caffeine
9:00 am - 9:15 amWelcome To The #500Distro LabDave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 amLaunching A Rocket Off Someone Else’s Back: How To Build On Other PlatformsJosh Elman, Partner, Greylock Partners
9:45 am - 10:10 amRhythm Is A Hacker: The Advantages & Challenges Of High-Tempo TestingSean Ellis, Founder & CEO, Qualaroo
10:10 am -10:35 amWARNING: 13 Ways You're Screwing Up Your A/B TestsPeep Laja, Founder, ConversionXL
10:35 am -10:55 amMore Caffeine & Networking
10:55 am -11:20 amTake Note & Study Up: 3 Mandatory Skills Every NextGen CMO Should KnowAndrew Johns, Director of Growth & Revenue, Wealthfront
11:20 am -11:40 amThe CEO Growth Playbook: How To Be Your Own CMOTracy Dinunzio, Founder & CEO, Tradesy
11:40 am - 12:15 pmCalling All Fun(d) Seekers: The Catalytic Pitch Competition!Mathew Johnson, 500 DistroFund Partner, 500 Startups

JURY: James Currier, Co-Founder, Ooga Labs; Josh Elman, Partner, Greylock Partners; Tina Sharkey, CEO, SherpaFoundry

PRESENTING STARTUPS: Jeremy Thomas, CEO, Inkshares; Louise Fritjofsson, Co-Founder & CEO, Vint; Oliver Camargo, Co-Founder & CEO, WePlann
12:15 pm -1:30 pmLunch, Munch & Mingle
1:30 pm - 3:10 pmTRACK 1: PRODUCT > Optimizing Growth (Imperial Ballroom) | Moderator: Dave McClure, Founding Partner, 500 Startups

1:30 pm - 1:50 pmScience Meets Art: How To Build A Consumer Unicorn Hyper-Growth CompanyJim Scheinman, Founding Partner & Resident Growth Hacker, Maven Ventures
1:50 pm - 2:10 pmUnder The Microscope: How True&Co. Thinks About Product/Market Fit, Funnel Optimization & MoreMichelle Lam, CEO, True&Co.
2:10 pm - 2:30 pmThe Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product Ideas Without Wasting Time & Resources
Dominic Coryell
2:30 pm - 2:50 pmThe Marketplace Case Study: How Small, Product-Driven Moves Can Make A BIG Difference In A Crowded Space
Anneke Jong, VP of Marketing, Reserve
2:50 pm - 3:10 pmSharing Lab Notes: 10 Proven Hack-tics To Optimize Your Invitations
Adelyn Zhou, Head of Acquisition Marketing, Nextdoor
3:10 pm - 3:30 pmStretch & Networking
3:30 pm - 4:50 pmTRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom) | Moderator: Dave McClure, Founding Partner, 500 Startups
3:30 pm - 3:50 pmMeasuring For Growth: Understanding Your Data & Next Steps
Jonathan Hsu, Head of Data Science, The Social + Capital Partnership
3:50 pm - 4:10 pmMobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C Apps
Alex Austin, CEO, Branch Metrics
4:10 pm - 4:30 pmMeasuring For B2B Engagement: How To Collect & Track Data Across Web & Mobile Devices
Diana Smith, Director of Marketing, Segment
4:30 pm - 4:50 pmMeasuring for Revenue Attribution: Strategies for Tracking User Visits, Conversions & Spend Data
Jamie Quint, Co-Founder, Interstate Analytics
1:30 pm - 3:10 pmTRACK 2: MARKETING, OPS & PR > Strategies & Tactics (Sakura Room) | Moderator: Christine Tsai, Founding Partner, 500 Startups
1:30 pm - 1:50 pmPay-Per-Click Checklist: 20+ Campaigns Every Startup Should Run
Juan Martitegui, Founder, MindValley Hispano
1:50 pm - 2:10 pmThe Facebook Funnel: How To Turn Leads Into Customers Into Raving Fan(atic)s
Massimo Chieruzzi, CEO, AdEspresso
2:10 pm - 2:30 pmVisual Virology 101: How To Win the Hearts & Pins of Instagram & Pinterest Followers Michael Wohlschlaeger, Co-Founder & CEO, Ahalogy
2:30 pm - 2:50 pmEmail Strategy For Starters: When, How & Why You Should Email Your Customers (Or Not)Pedro Sorrentino, Ecosystem & Community Development Manager, SendGrid
2:50 pm - 3:10 pmMUST. OPEN. NOW: 8 Psychological Triggers to Hypnotize Users & Hack Email Open RatesSusan Su, Distribution Hacker-In-Residence, 500 Startups
3:10 pm - 3:30 pmStretch & Networking
3:30 pm - 4:50 pmTRACK 2: MARKETING, OPS & PR > Building Brand & Partnerships (Sakura Room) | Moderator: Christine Tsai, Founding Partner, 500 Startups
3:30 pm - 3:50 pmThe Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")Sander Daniels, Co-Founder, Thumbtack
3:50 pm - 4:10 pmThe PR Primer: Startup Storytelling 101Asha Sharma, Chief Operating Officer, Porch
4:10 pm - 4:30 pmCulture as Catalyst: New School Notes For PR Power PlaysDennis Goedegebuure, VP of Growth & SEO, Fanatics, Inc.
4:30 pm - 4:50 pmAtomic Bonding: How To Seek (& Keep) Profitable PartnershipsJulie Zhou, Lead Product Manager, Growth, Yik Yak
4:50 pm - 5:10 pmFun With Fermentation: Brewski (& Wine!) Break
5:10 pm - 5:40 pmFrom $0 to $21M ARR: Our 5 Biggest Marketing F***Ups (& What You Can Learn From Them)Matt Epstein, VP of Marketing, Zenefits
5:40 pm - 6:10 pmGrowth Is Good, But Retention Is 4+EverBrian Balfour, VP of Growth, HubSpot
6:10 pm - 6:30 pmComedy Hack Day Demos, Presented by Cultivated Wit
Cultivated Wit
6:30 pm - 7:30 pmLate-Day Lab Mixer: Alcohol & Appetizers


Friday, Nov 4, 2016 | 9:00 AM to 7:30 PM | San Francisco, CA

Friday, Nov 4, 2016 | 9:00 AM to 7:30 PM | San Francisco, CA

1675 Owens Street, San Francisco, CA 94143
Main Phone: (866) 431-8273


Entrance to parking is located off of 7th Street at the 1700 Owen Street Garage. Download the MBCC Parking Map for further direction.

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