MAY 1, 2015

SAN FRANCISCO, CA

#500DISTRO

 

A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.

WANNA CRAZY GROW YOUR STARTUP?

Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Friday, May 1, 2015, in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!


QUESTIONS? BAD JOKES?
Contact Cristina [at] 500 [dot] co

 

TOPICS COVERED INCLUDE:

Growth Experiments ● Mad Analytics  Search Engine Optimization

E-mail Marketing  Monetizing Mobile  The B2B Playbook 

Social Media Marketing  Conversion Optimization  Content Marketing

Referral Marketing  Customer Onboarding ● International Growth

+ More

OUR MAD SCIENTISTS INCLUDE:

Josh_Elman 200x200

Josh Elman

Partner, Greylock Partners

brian 200x200

Brian Balfour

VP of Growth,
HubSpot

Andrew Johns-1

Andrew Johns

Director of Growth & Revenue,
Wealthfront

girl

Michelle Lam

Co-Founder & CEO,
True&Co.

Matthew Epstein

Matt Epstein

VP of Marketing,
Zenefits

anneke jong headshot copy 200x200

Anneke Jong

VP of Marketing,
Reserve

Dave 200x200

Dave McClure

Founding Partner & Chief Troublemaker,
500 Startups

sean 200x200

Sean Ellis

Founder & CEO, Qualaroo

Tammy Camp

Tammy Camp

Distribution Hacker-in-Residence,
500 Startups

Peep Laja

Peep Laja

Founder,
ConversionXL

Alex Austin 200

Alex Austin

CEO,
Branch Metrics

Asha Sharma by Jasmine Nicole Photo-200x200

Asha Sharma

Chief Marketing Officer,
Porch

Andrei Marinescu

Andrei Marinescu

Distribution Hacker-in-Residence,
500 Startups

Jonathan Hsu

Jonathan Hsu

Head of Data Science,
Social + Capital

Julie Zhou

Julie Zhou

Lead Product Manager, Growth,
Yik Yak

Massimo Chieruzzi

Massimo Chieruzzi

CEO,
AdEspresso

Mathew 200x200

Mathew Johnson

Distribution Hacker-In-Residence,
500 Startups

Pedro Sorrentino 200

Pedro Sorrentino

Ecosystem & Community Development Manager, US West & LATAM,
SendGrid

Susan Su

Susan Su

Distribution Content Hacker,
500 Startups

Dominic Coryell

Dominic Coryell

Distribution Hacker-in-Residence,
500 Startups

Diana Smith

Diana Smith

Director of Marketing,
Segment

Matt Ellsworth

Matt Ellsworth

Distribution Content Hacker,
500 Startups

LAST YEAR’S AGENDA
(2015 Program Is Forthcoming)

Want One-On-One Help? Scroll Down For Startup Office Hours

Time
Session
Speaker
8:00 am - 9:00 amBadges, Bagels & Caffeine
9:00 am - 9:15 amWelcome to the #500Distro LabDave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 amDo You Speak Growth? Examining the Language Behind What Users Want

James Currier, Co-Founder @ Ooga Labs & Growth Advisor, PayPal
9:45 am - 10:15 amThe Scientific Method: How to Design & Track Viral Growth Experiments

Brian Balfour, VP Growth, HubSpot
10:15 am -10:35 amShake, Mix, Stir, KABAM! How One Startup Grew from $0 to $360MM in 4 YearsHolly Liu, Co-Founder & Chief of Staff, Kabam
10:35 am -10:55 amMore Caffeine & Networking
10:55 am -11:20 amPeer Review: How to Turn Product Feedback into Growth StrategySean Ellis, Founder & CEO, Qualaroo
11:20 am -11:40 amDissecting UX: Funnel Fixes & Other CRO Tips for Growth That PaysNeil Patel, Co-Founder, KISSmetrics & Crazy Egg
11:40 am - 12:10 pmCracking the SEO Code: Tricks & Tactics To Magnify Search VisibilityRand Fishkin, Wizard, Moz
12:10 pm -1:15 pmLunch, Munch & Mingle
1:15 pm - 2:55 pmTRACK 1: PRODUCT > Optimizing Growth & Retention (Imperial Ballroom — Moderator: Dave McClure)
1:15 pm - 1:35 pmUnder the Microscope: How Airbnb Thinks About Product/Market Fit, Team & MoreGustaf Alströmer, Growth Product Manager, Airbnb
1:35 pm - 1:55 pmMix It Up: How to Leverage Product to Discover New Growth ChannelsRyan Fujiu, Product Lead of User Growth, Lyft
1:55 pm - 2:15 pmMind Over Matter: Tactics for Testing Assumptions & Increasing ConversionTiffany daSilva, Head of CRO, Shopify
2:15 pm - 2:35 pmThe Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org ChartAihui Ong, Founder & CEO, Love With Food
2:35 pm - 2:55 pmDesigning a Killer First-Run Experience: Exploring the Pros & Cons of Wizards, Guided Tours & More Samuel Hulick, Onboarding Expert, UserOnboard.com
2:55 pm - 3:15 pmStretch & Networking
3:15 pm - 4:35 pmTRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom — Moderator: Dave McClure)
3:15 pm - 3:35 pmMeasuring for Impact: Knowing When, What & How to A/B TestMike Greenfield, Co-Founder & CEO, Laserlike
3:35 pm - 3:55 pmMeasuring for SaaS Monetization: Choosing Metrics, Running Experiments & Deciding When To ChargeJean-Denis Greze, Engineering Lead, Growth & Engagement, Dropbox
3:55 pm - 4:15 pmMeasuring for Engagement: Understanding User Gains, Losses & Levels of InteractionJohn Egan, Growth Team Engineer, Pinterest
4:15 pm - 4:35 pmMeasuring on Mobile: Making the Most of the Signup Funnel & Other Analytic Hot SpotsAliisa Hodges, Growth Manager, Mixpanel
1:15 pm - 2:55 pmTRACK 2: MARKETING > Social, Mobile, Global (Sakura Room — Moderator: Christine Tsai)
1:15 pm - 1:35 pmConverting with Facebook: How to Optimize Ads, Target Audiences & Boost Your ROIMatthew Berman, Distribution Hacker-In Residence, 500 Startups
1:35 pm - 1:55 pmBrand Building with Twitter: Generating Leads, Mastering Metrics & Tracking EngagementMathew Johnson, Distribution Hacker-In-Residence, 500 Startups
1:55 pm - 2:15 pmVideo Virology 101: How to Produce, Test & Distribute Content that ConnectsAlex Debelov, Founder & CEO, Virool
2:15 pm - 2:35 pmMobile-izing the Masses: App Acquisition Strategy, Attribution & Performance OptimizationMicah Adler, Founder & CEO, Fiksu
2:35 pm - 2:55 pmGoing for Global: 5 Guerrilla Tactics When the Slick Stuff FailsRebecca Rosenfelt, Growth Product Manager, Airbnb
2:55 pm - 3:15 pmStretch & Networking
3:15 pm - 4:35 pmTRACK 2: MARKETING > Strategies & Tactics (Sakura Room — Moderator: Christine Tsai)
3:15 pm - 3:35 pmMaking Business Go BOOM: The 5 W's of B2B Content MarketingHiten Shah, Co-Founder, KISSmetrics & Crazy Egg
3:35 pm - 3:55 pmCatalyzing with Content: What B2Cs Should Be Doing in the First 6 Months Adam Lovallo, Co-Founder, CourseReport.com & Grow.co
3:55 pm - 4:15 pmHeating Up the Open Rate: New School Rules for Email MarketingJeremy Smith, Sr. Product Marketing Manager, Yammer
4:15 pm - 4:35 pmSharing Lab Notes: 27 Referral Program Hack-tics in 20 MinutesIvan Kirigin, CEO, Yesgraph
4:35 pm - 5:00 pmFun With Fermentation: Brewski Break, Hosted by SoftLayer
5:00 pm - 5:30 pmThe Only Metric That MattersJosh Elman, Partner, Greylock Partners
5:30 pm - 6:00 pmThe Billion Dollar QuestionElliot Shmukler, VP of Product & Growth, Wealthfront
6:00 pm - 7:00 pmLate-Day Lab Mixer

2014 OFFICE HOURS > Get Advice from 500′s Distribution Team

[ These are drop-in office hours — no sign up necessary. ]

Time
On-Duty Growth Expert
On-Duty Growth Expert
1:15 - 2:15 PM
Osaka Room
ANDREW SKOTZKO
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Content Marketing
JUSTIN MARES
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook, Google)
2:15 - 3:15 PM
Osaka Room
MATHEW JOHNSON
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
TIM CHAE
  • Content Marketing
  • Organic Acquisition/Optimization (Facebook)
3:15 - 4:15 PM
Osaka Room
MATTHEW BERMAN
  • Analytics
  • CRO
  • Email Marketing
  • Paid Acquisition (Facebook)
  • SEO/SEM
SEAN PERCIVAL
  • Analytics
  • Email Marketing
  • Paid Acquisition (Facebook)
  • Content Marketing
  • SEO/SEM

VENUE

Friday, May 1, 2015 | 9:00 AM to 7:00 PM | San Francisco, CA

Friday, May 1, 2015 | 9:00 AM to 7:00 PM | San Francisco, CA

HOTEL KABUKI
1625 Post St., San Francisco, CA 94115
Hotel Phone: (415) 922-3200
NOTE: Rooms start at $189/night (excluding taxes and fees). For the discounted rate, CLICK HERE, select “Group ID” & enter the following code: 0430500S_001

 

RECOMMENDED PARKING

Japan Center Garage

1610 Geary Blvd., San Francisco, CA 94115

NOTE: Japan Center Garage has direct elevator access to Hotel Kabuki.

EVENT PARTNER
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MEDIA PARTNER
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PLATINUM PARTNERS
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GOLD PARTNERS
SILVER PARTNERS
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