AUGUST 7, 2014

SAN FRANCISCO, CA

#500DISTRO

A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.

WANNA CRAZY GROW YOUR STARTUP?

Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Aug. 7th in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!

TOPICS COVERED INCLUDE:

Growth Experiments ● Mad Analytics ● Search Engine Optimization

E-mail Marketing ● Monetizing Mobile ● The B2B Playbook

Social Media Marketing ● Conversion Optimization ● Content Marketing

Referral Marketing ● Customer Onboarding ● International Growth

+ More

THE MAD SCIENTISTS

Brian Balfour

VP Growth, HubSpot

Gustaf Alströmer

Growth Product Manager, Airbnb

Josh Elman

Partner, Greylock Partners

Aliisa Hodges

Growth Manager, Mixpanel

Rand Fishkin

Wizard, Moz

Elliot Shmukler

VP of Product & Growth, Wealthfront

Tiffany daSilva

Head of Conversion Rate Optimization, Shopify

Dave McClure

Founding Partner, 500 Startups

Ryan Fujiu

Product Lead of User Growth, Lyft

Holly Liu

Co-founder and Chief of Staff, Kabam

John Egan

Growth Team Engineer, Pinterest

Ivan Kirigin

CEO, Yesgraph

Jean-Denis Greze

Engineering Lead, Growth & Engagement, Dropbox

Hiten Shah

Co-Founder, KISSmetrics and Crazy Egg

Rebecca Rosenfelt

Growth Product Manager, Airbnb

James Currier

Growth Advisor @ PayPal, Co-Founder @ Ooga Labs

Jeremy Smith

Sr. Product Marketing Manager, Yammer

Sean Ellis

Founder & CEO, Qualaroo

Neil Patel

Co-Founder, KISSmetrics and Crazy Egg

Aihui Ong

Founder & CEO, Love With Food

Mike Greenfield

Co-Founder/CEO, Laserlike

Adam Lovallo

Co-Founder, CourseReport.com & Grow.co

Samuel Hulick

User Onboarding Expert, User Onboarding

Matthew Berman

Distribution Hacker-In-Residence, 500Startups

Micah Adler

Founder and CEO, fiksu

Alex Debelov

Co-founder and CEO, Virool

Mathew Johnson

Distribution Hacker-In-Residence, 500 Startups

Christine Tsai

Managing Partner, 500 Startups

Sean Percival

Venture Partner, 500 Startups

Tim Chae

Entrepreneur In Residence, 500 Startups

Christen O’Brien

Managing Partner, 500 Startups

Andrew Skotzko

Distribution Hacker-In-Residence, 500Startups

Justin Mares

Distribution Hacker-In-Residence, 500 Startups

AGENDA
Want One-On-One Help? Scroll Down For Startup Office Hours

Time	Session	Speaker
8:00 am - 9:00 am	Badges, Bagels & Caffeine
9:00 am - 9:15 am	Welcome to the #500Distro Lab	Dave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 am	Do You Speak Growth? Examining the Language Behind What Users Want	James Currier, Co-Founder @ Ooga Labs & Growth Advisor, PayPal
9:45 am - 10:15 am	The Scientific Method: How to Design & Track Viral Growth Experiments	Brian Balfour, VP Growth, HubSpot
10:15 am -10:35 am	Shake, Mix, Stir, KABAM! How One Startup Grew from $0 to $360MM in 4 Years	Holly Liu, Co-Founder & Chief of Staff, Kabam
10:35 am -10:55 am	More Caffeine & Networking
10:55 am -11:20 am	Peer Review: How to Turn Product Feedback into Growth Strategy	Sean Ellis, Founder & CEO, Qualaroo
11:20 am -11:40 am	Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays	Neil Patel, Co-Founder, KISSmetrics & Crazy Egg
11:40 am - 12:10 pm	Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility	Rand Fishkin, Wizard, Moz
12:10 pm -1:15 pm	Lunch, Munch & Mingle
1:15 pm - 2:55 pm	TRACK 1: PRODUCT > Optimizing Growth & Retention (Imperial Ballroom — Moderator: Dave McClure)
1:15 pm - 1:35 pm	Under the Microscope: How Airbnb Thinks About Product/Market Fit, Team & More	Gustaf Alströmer, Growth Product Manager, Airbnb
1:35 pm - 1:55 pm	Mix It Up: How to Leverage Product to Discover New Growth Channels	Ryan Fujiu, Product Lead of User Growth, Lyft
1:55 pm - 2:15 pm	Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion	Tiffany daSilva, Head of CRO, Shopify
2:15 pm - 2:35 pm	The Early Stage Growth Playbook: Testing Features, Debunking "Best Practices," & Rethinking the Org Chart	Aihui Ong, Founder & CEO, Love With Food
2:35 pm - 2:55 pm	Designing a Killer First-Run Experience: Exploring the Pros & Cons of Wizards, Guided Tours & More	Samuel Hulick, Onboarding Expert, UserOnboard.com
2:55 pm - 3:15 pm	Stretch & Networking
3:15 pm - 4:35 pm	TRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom — Moderator: Dave McClure)
3:15 pm - 3:35 pm	Measuring for Impact: Knowing When, What & How to A/B Test	Mike Greenfield, Co-Founder & CEO, Laserlike
3:35 pm - 3:55 pm	Measuring for SaaS Monetization: Choosing Metrics, Running Experiments & Deciding When To Charge	Jean-Denis Greze, Engineering Lead, Growth & Engagement, Dropbox
3:55 pm - 4:15 pm	Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction	John Egan, Growth Team Engineer, Pinterest
4:15 pm - 4:35 pm	Measuring on Mobile: Making the Most of the Signup Funnel & Other Analytic Hot Spots	Aliisa Hodges, Growth Manager, Mixpanel
1:15 pm - 2:55 pm	TRACK 2: MARKETING > Social, Mobile, Global (Sakura Room — Moderator: Christine Tsai)
1:15 pm - 1:35 pm	Converting with Facebook: How to Optimize Ads, Target Audiences & Boost Your ROI	Matthew Berman, Distribution Hacker-In Residence, 500 Startups
1:35 pm - 1:55 pm	Brand Building with Twitter: Generating Leads, Mastering Metrics & Tracking Engagement	Mathew Johnson, Distribution Hacker-In-Residence, 500 Startups
1:55 pm - 2:15 pm	Video Virology 101: How to Produce, Test & Distribute Content that Connects	Alex Debelov, Founder & CEO, Virool
2:15 pm - 2:35 pm	Mobile-izing the Masses: App Acquisition Strategy, Attribution & Performance Optimization	Micah Adler, Founder & CEO, Fiksu
2:35 pm - 2:55 pm	Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails	Rebecca Rosenfelt, Growth Product Manager, Airbnb
2:55 pm - 3:15 pm	Stretch & Networking
3:15 pm - 4:35 pm	TRACK 2: MARKETING > Strategies & Tactics (Sakura Room — Moderator: Christine Tsai)
3:15 pm - 3:35 pm	Making Business Go BOOM: The 5 W's of B2B Content Marketing	Hiten Shah, Co-Founder, KISSmetrics & Crazy Egg
3:35 pm - 3:55 pm	Catalyzing with Content: What B2Cs Should Be Doing in the First 6 Months	Adam Lovallo, Co-Founder, CourseReport.com & Grow.co
3:55 pm - 4:15 pm	Heating Up the Open Rate: New School Rules for Email Marketing	Jeremy Smith, Sr. Product Marketing Manager, Yammer
4:15 pm - 4:35 pm	Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes	Ivan Kirigin, CEO, Yesgraph
4:35 pm - 5:00 pm	Fun With Fermentation: Brewski Break, Hosted by SoftLayer
5:00 pm - 5:30 pm	The Only Metric That Matters	Josh Elman, Partner, Greylock Partners
5:30 pm - 6:00 pm	The Billion Dollar Question	Elliot Shmukler, VP of Product & Growth, Wealthfront
6:00 pm - 7:00 pm	Late-Day Lab Mixer

STARTUP OFFICE HOURS > Get Advice from 500′s Distribution Team

[ These are drop-in office hours — no sign up necessary. ]

Time	On-Duty Growth Expert	On-Duty Growth Expert
1:15 - 2:15 PM Osaka Room	ANDREW SKOTZKO Analytics CRO Email Marketing Paid Acquisition (Facebook) Content Marketing	JUSTIN MARES Analytics CRO Email Marketing Paid Acquisition (Facebook, Google)
2:15 - 3:15 PM Osaka Room	MATHEW JOHNSON Analytics CRO Email Marketing Paid Acquisition (Facebook)	TIM CHAE Content Marketing Organic Acquisition/Optimization (Facebook)
3:15 - 4:15 PM Osaka Room	MATTHEW BERMAN Analytics CRO Email Marketing Paid Acquisition (Facebook) SEO/SEM	SEAN PERCIVAL Analytics Email Marketing Paid Acquisition (Facebook) Content Marketing SEO/SEM