November 4, 2016

SAN FRANCISCO, CA

#500DISTRO

A one-day conference covering marketing & distribution hack-tics to grow your startup.
Join our mailing list for event announcements, online resources & more.

WANNA CRAZY GROW YOUR STARTUP?

Building the next Pinterest or Dropbox isn’t just about the code —
without some serious distribution channels & hack-tics, those startups may have well been another drop in the dead pool.

Join tech’s most savvy distribution experts on Friday, May 1, 2015, in San Francisco, Calif., at Weapons of Mass Distribution, a one-day conference that will teach you strategies & tactics for scaling your startup. We’ll bring together top growth geeks, data nerds and over 450 entrepreneurs to dissect and explore the trends, techniques and tools that will bring your customer acquisition and retention to the next level. See you at the #500Distro lab!

QUESTIONS? BAD JOKES?
Contact Cristina [at] 500 [dot] co

TOPICS COVERED INCLUDE:

Growth Experiments ● Mad Analytics ● Search Engine Optimization

E-mail Marketing ● Monetizing Mobile ● The B2B Playbook

Social Media Marketing ● Conversion Optimization ● Content Marketing

Referral Marketing ● Customer Onboarding ● International Growth

+ More

OUR MAD SCIENTISTS INCLUDE:

Josh Elman

Partner,
Greylock Partners

Tracy Dinunzio

Founder & CEO,
Tradesy

Brian Balfour

VP of Growth,
HubSpot

Andrew Johns

Director of Growth & Revenue,
Wealthfront

Tina Sharkey

CEO,
SherpaFoundry

Matt Epstein

VP of Marketing,
Zenefits

Dave McClure

Founding Partner & Chief Troublemaker,
500 Startups

Anneke Jong

VP of Marketing,
Reserve

Sean Ellis

Founder & CEO,
Qualaroo

Michelle Lam

Co-Founder & CEO,
True&Co.

Peep Laja

Founder,
ConversionXL

Alex Austin

CEO,
Branch Metrics

Asha Sharma

Chief Operating Officer,
Porch

James Currier

Growth Advisor @ PayPal, Co-Founder @ Ooga Labs

Sander Daniels

Co-Founder,
Thumbtack

Adelyn Zhou

Head of Acquisition Marketing,
Nextdoor

Jonathan Hsu

Head of Data Science,
The Social + Capital Partnership

Julie Zhou

Lead Product Manager, Growth,
Yik Yak

Andrei Marinescu

Distribution Hacker-in-Residence,
500 Startups

Massimo Chieruzzi

CEO,
AdEspresso

Tammy Camp

Distribution Hacker-in-Residence,
500 Startups

Mathew Johnson

Distribution Hacker-In-Residence,
500 Startups

Pedro Sorrentino

Ecosystem & Community Dev. Manager,
SendGrid

Dennis Goedegebuure

VP Growth & SEO,
Fanatics, Inc.

Susan Su

Distro Hacker-in-Residence,
500 Startups

Juan Martitegui

Founder,
Mindvalley Hispano

Diana Smith

Director of Marketing,
Segment

Matt Ellsworth

Distribution Content Hacker,
500 Startups

Jim Scheinman

Founding Partner & Resident Growth Hacker,
Maven Ventures

Christine Tsai

Founding Partner,
500 Startups

Jamie Quint

Co-Founder & CEO,
Interstate Analytics

Dominic Coryell

Distribution Hacker-in-Residence,
500 Startups

Michael Wohlschlaeger

Co-Founder & CEO,
Ahalogy

Brian Janosch & Craig Cannon

Creative Director & Product Director,
Cultivated Wit

AGENDA
Want One-On-One Help? Scroll Down For Startup Office Hours

Time	Session	Speaker
8:00 am - 9:00 am	Badges, Bagels & Caffeine
9:00 am - 9:15 am	Welcome To The #500Distro Lab	Dave McClure, Founding Partner, 500 Startups
9:15 am - 9:45 am	Launching A Rocket Off Someone Else’s Back: How To Build On Other Platforms	Josh Elman, Partner, Greylock Partners
9:45 am - 10:10 am	Rhythm Is A Hacker: The Advantages & Challenges Of High-Tempo Testing	Sean Ellis, Founder & CEO, Qualaroo
10:10 am -10:35 am	WARNING: 13 Ways You're Screwing Up Your A/B Tests	Peep Laja, Founder, ConversionXL
10:35 am -10:55 am	More Caffeine & Networking
10:55 am -11:20 am	Take Note & Study Up: 3 Mandatory Skills Every NextGen CMO Should Know	Andrew Johns, Director of Growth & Revenue, Wealthfront
11:20 am -11:40 am	The CEO Growth Playbook: How To Be Your Own CMO	Tracy Dinunzio, Founder & CEO, Tradesy
11:40 am - 12:15 pm	Calling All Fun(d) Seekers: The Catalytic Pitch Competition!	Mathew Johnson, 500 DistroFund Partner, 500 Startups JURY: James Currier, Co-Founder, Ooga Labs; Josh Elman, Partner, Greylock Partners; Tina Sharkey, CEO, SherpaFoundry PRESENTING STARTUPS: Jeremy Thomas, CEO, Inkshares; Louise Fritjofsson, Co-Founder & CEO, Vint; Oliver Camargo, Co-Founder & CEO, WePlann
12:15 pm -1:30 pm	Lunch, Munch & Mingle
1:30 pm - 3:10 pm	TRACK 1: PRODUCT > Optimizing Growth (Imperial Ballroom) \| Moderator: Dave McClure, Founding Partner, 500 Startups
1:30 pm - 1:50 pm	Science Meets Art: How To Build A Consumer Unicorn Hyper-Growth Company	Jim Scheinman, Founding Partner & Resident Growth Hacker, Maven Ventures
1:50 pm - 2:10 pm	Under The Microscope: How True&Co. Thinks About Product/Market Fit, Funnel Optimization & More	Michelle Lam, CEO, True&Co.
2:10 pm - 2:30 pm	The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product Ideas Without Wasting Time & Resources	Dominic Coryell, Distribution Hacker-In-Residence, 500 Startups
2:30 pm - 2:50 pm	The Marketplace Case Study: How Small, Product-Driven Moves Can Make A BIG Difference In A Crowded Space	Anneke Jong, VP of Marketing, Reserve
2:50 pm - 3:10 pm	Sharing Lab Notes: 10 Proven Hack-tics To Optimize Your Invitations	Adelyn Zhou, Head of Acquisition Marketing, Nextdoor
3:10 pm - 3:30 pm	Stretch & Networking
3:30 pm - 4:50 pm	TRACK 1: PRODUCT > Measuring Growth (Imperial Ballroom) \| Moderator: Dave McClure, Founding Partner, 500 Startups
3:30 pm - 3:50 pm	Measuring For Growth: Understanding Your Data & Next Steps	Jonathan Hsu, Head of Data Science, The Social + Capital Partnership
3:50 pm - 4:10 pm	Mobile-izing The Masses: Case Studies On How To Build, Release & Grow B2C Apps	Alex Austin, CEO, Branch Metrics
4:10 pm - 4:30 pm	Measuring For B2B Engagement: How To Collect & Track Data Across Web & Mobile Devices	Diana Smith, Director of Marketing, Segment
4:30 pm - 4:50 pm	Measuring for Revenue Attribution: Strategies for Tracking User Visits, Conversions & Spend Data	Jamie Quint, Co-Founder, Interstate Analytics
1:30 pm - 3:10 pm	TRACK 2: MARKETING, OPS & PR > Strategies & Tactics (Sakura Room) \| Moderator: Christine Tsai, Founding Partner, 500 Startups
1:30 pm - 1:50 pm	Pay-Per-Click Checklist: 20+ Campaigns Every Startup Should Run	Juan Martitegui, Founder, MindValley Hispano
1:50 pm - 2:10 pm	The Facebook Funnel: How To Turn Leads Into Customers Into Raving Fan(atic)s	Massimo Chieruzzi, CEO, AdEspresso
2:10 pm - 2:30 pm	Visual Virology 101: How To Win the Hearts & Pins of Instagram & Pinterest Followers	Michael Wohlschlaeger, Co-Founder & CEO, Ahalogy
2:30 pm - 2:50 pm	Email Strategy For Starters: When, How & Why You Should Email Your Customers (Or Not)	Pedro Sorrentino, Ecosystem & Community Development Manager, SendGrid
2:50 pm - 3:10 pm	MUST. OPEN. NOW: 8 Psychological Triggers to Hypnotize Users & Hack Email Open Rates	Susan Su, Distribution Hacker-In-Residence, 500 Startups
3:10 pm - 3:30 pm	Stretch & Networking
3:30 pm - 4:50 pm	TRACK 2: MARKETING, OPS & PR > Building Brand & Partnerships (Sakura Room) \| Moderator: Christine Tsai, Founding Partner, 500 Startups
3:30 pm - 3:50 pm	The Big Reveal: The Correlation Between Revenue Models & Online Marketing Success (aka "How To Acquire Your First 1 Million Users")	Sander Daniels, Co-Founder, Thumbtack
3:50 pm - 4:10 pm	The PR Primer: Startup Storytelling 101	Asha Sharma, Chief Operating Officer, Porch
4:10 pm - 4:30 pm	Culture as Catalyst: New School Notes For PR Power Plays	Dennis Goedegebuure, VP of Growth & SEO, Fanatics, Inc.
4:30 pm - 4:50 pm	Atomic Bonding: How To Seek (& Keep) Profitable Partnerships	Julie Zhou, Lead Product Manager, Growth, Yik Yak
4:50 pm - 5:10 pm	Fun With Fermentation: Brewski (& Wine!) Break
5:10 pm - 5:40 pm	From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups (& What You Can Learn From Them)	Matt Epstein, VP of Marketing, Zenefits
5:40 pm - 6:10 pm	Growth Is Good, But Retention Is 4+Ever	Brian Balfour, VP of Growth, HubSpot
6:10 pm - 6:30 pm	Comedy Hack Day Demos, Presented by Cultivated Wit	Cultivated Wit
6:30 pm - 7:30 pm	Late-Day Lab Mixer: Alcohol & Appetizers

OFFICE HOURS > Get Advice from 500’s Distribution Team

[ These are drop-in office hours — no sign up necessary. ]

Time	On-Duty Growth Expert	On-Duty Growth Expert
1:30 - 2:30 PM Osaka Room	ANDREI MARINESCU CRO Paid Acquisition (SEM, FB, display, mobile) Engagement/Retention Analytics	TAMMY CAMP Analytics Email Automation Paid Acquisition Instagram Marketing
2:30 - 3:30 PM Osaka Room	MATT ELLSWORTH Sales Web Scraping Outsourcing	MATHEW JOHNSON Analytics Positioning Pricing Customer Development
3:30 - 4:30 PM Osaka Room	SUSAN SU Inbound/Content Email Marketing	DOMINIC CORYELL Smoke Tests & Validations Referral Marketing & Virality Facebook Acquisition Email Marketing Experimentation Frameworks

BONUS! CATALYTIC PITCH COMPETITION:

Pitch Competition

With the launch of 500’s NEW! DistroFund, we’re accepting applications for companies to present onstage at the WMD conference on May 1, 2015. Three finalists will pitch to a panel of top VCs, and one winner will get an investment offer from the fund. APPLY HERE.

OH! AND THE HELIUM HOOK-UP:

Brought to you by the masterminds behind “Well Deserved“…The crew from Cultivated Wit will pitch three totally (un)believable companies, followed by growth-related Q&A, in an exclusive comedy hack day mini-session. Grab a drink & prepare for some late-day LOLZ.

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